Even so, Ladbrokes Coral Group plc is far and away the largest high street bookmaker in the UK, with over 1,000 more betting shops than its nearest rival, William Hill. Gambling software development company Playtech has backed the merger and increased its stake in Ladbrokes to 10%.

All in all, it’s difficult to find much wrong with Ladbrokes, apart from reiterating that if you want to find the most competitive odds available on any event you’re probably better off looking elsewhere.

Ladbrokes Highlights

Ladbrokes online
  1. Ladbrokes (2)Click “OPEN ACCOUNT” in the upper part of the screen If the site is not shown in your preferred language, you can change the language by going to the right-hand side of the screen to select your language of choice. (3)After clicking “OPEN ACCOUNT”, the following screen will appear for you to enter your details.
  2. Apr 03, 2020 Your first bet must be made two weeks after the moment you open an account on Ladbrokes, and the free bet will be valid for a total of 7 days. The free bet cannot be used for certain markets so make sure to read the terms and conditions attentively. 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded.
  • Traditional bookmaker with over 125 years of history
  • Wide betting offer up to 30 sports
  • Overall average odds with some outliers

Visit Ladbrokes T&C Apply 18: 18+. Paypal and certain deposit types and bet types excluded. Min £/€5 bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets.

£30 3 x £10 free betsFree bets
T&C Apply 18: 18+. UK+IRE only. Paypal and certain deposit types and bet types excluded. Min £/€5 bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets. Free bet valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Ladbrokes in History

The Ladbrokes betting business, as we know it today, was founded by philanthropist Cyril Stein and floated on the London Stock Exchange in 1967. At the time, Ladbrokes was worth £1 million, but when Mr. Stein left the company in 1994 the company was valued at around £2 billion. One of the original ‘Big Four’ bookmakers, Ladbrokes has continued to thrive, establishing an online presence in 2000. Ladbrokes finalised a £2.3 billion merger with rivals Coral in November 2016 and, in the year as a whole, revenue from Ladbrokes.com rose by 17%, despite unfavourable sporting results in the UK. The combined odds against Leicester City, Brexit and President Trump were apparently 4,503,905/1.

Historically, Ladbrokes built its business on providing betting services, primarily on horse and greyhound racing, to generations of British customers. By focussing on the interests of its customers, the company has built a strong market reputation for itself, but continues to innovate, through extensive online betting coverage, promotions and overall customer experience.

Betting markets and odds quality

Punters can have few complaints about the range of betting markets available from Ladbrokes. Horse racing coverage obviously includes the UK and Ireland, but also Europe, North America, Asia and Australia, while football coverage includes all the major European leagues, plus a few from further afield, such as the Japanese J League and the Australian Hyundai A-League. Indeed, the ‘A-Z Sports’ list includes everything from American football to volleyball, with enough markets to keep even the most avid sports fan happy.

On the downside, the odds offered by Ladbrokes, even on traditional, ‘bread and butter’ markets, such as football and horse racing, really aren’t competitive when compared with other bookmakers. In many cases, the disparity isn’t huge but, over time, even fractions of a point can make a tremendous difference, especially in markets such as football, where doubles, trebles and accumulators are popular. In smaller, ‘niche’ markets, the problem is worse still, with Ladbrokes falling well short of the competition.

Arbitragers beware, too. Arbitrage involves taking advantage of different odds offered by different bookmakers to make a profit from a bet regardless of the outcome. Ladbrokes’ customer service staff may have weaknesses in other areas, but not so in spotting ‘arbing’ which, while perfectly legal, may result in your account being severely limited, or closed altogether.

Website & Mobile Apps for all Devices

Online

Historically, one criticism levelled at Ladbrokes was that, while its website and mobile apps were fine from a functional point of view, its betting software was slow and less user-friendly than that available elsewhere. Thankfully, that’s no longer the case; Ladbrokes has invested no little time and effort in improving its interface and the results are there for all to see. Whether you bet via the original website, the mobile version or the mobile application, you’ll instantly recognise Ladbrokes’ distinctive red-and-white livery and everything is laid out to make finding and placing the bet you want as quick and intuitive as possible. Ladbrokes’ mobile application is fully integrated and allows complete functionality from your smartphone.

  • Best offers in horse racing and football
  • daily price boosts on selected markets
  • ‘Cash Out’ facility is available on selected ‘live’ or ‘in-play’ markets.
T&C Apply 18: 18+. UK+IRE only. Paypal and certain deposit types and bet types excluded. Min £/€5 bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets. Free bet valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Live Betting & Streaming

‘Live’ or ‘In-play’ betting – that is, betting on an event, such as a football match, after it has started – is an area in which Ladbrokes excels. Ladbrokes offers an extensive range of traditional markets, alongside more creative ‘proposition’ bets, on football, cricket, golf, tennis, rugby and many smaller, ‘niche’ sports. Clicking on the ‘In-Play & Streaming’ tab reveals all the markets on which in-play betting is available, while clicking on the ‘Stream’ tab allows you to watch any of the events currently being streamed live on the site. To watch a live stream, you must be logged in and have a positive balance in your account, or have placed a bet with the last 24 hours.

Bonuses & Promotions & Freebets

Ladbrokes offers new customers the chance to claim a free bets of up to £30 when they place their first bet. New customers simply need to register with Ladbrokes using the latest promotion code, deposit and place their first bet of £10. The deposit must be made in EURO or GBP and not using PaySafe, Skrill or Neteller and your first bet must be at minimum odds of 1/2 (1.5) to qualify, but provided you meet those conditions Ladbrokes will credited 3 x £10 free bets.

Ladbrokes’ promotions are by no means limited to new customers. On all UK and Irish, horse racing punters can take advantage of enhanced best odds guaranteed. If they take a price on win or each-way and the starting price is greater, Ladbrokes pays not only at starting price, but ‘boost’ the price by a fraction as well. If, say, a punter backs a horse at 3/1, which subsequently wins at 7/2, Ladbrokes pays 4/1, up to a maximum of €200 or £200. Ladbrokes also offers daily price boosts on selected events, large and small, and for football punters the chance to have your money back as a free bet if one team in an accumulator of five teams or more, on selected matches, lets you down, up to a maximum stake of €25 or £25.

Ladbrokes is a leading bookmaker worldwide and provides some of the best football betting experience. In this article, we would explore the ranges of their football services.

Bonus & Offers detailsT&C:

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Last check: 2 days ago

What Football Bonuses are Available at Ladbrokes.com?

Ladbrokes offers bonuses for their existing customers, and there are always exciting new opportunities to explore. Their bonuses for new customers can be used on football events and any other sport available. Existing customers can benefit from one of the many price boosts, cash prizes, ACCA features, and more. Many football matches include regular or super price boosts and several other bonuses like #GetAPrice. The bookmaker even has a free-to-play online and offline game you can participate in. It's called “1-2-Free,” and gives you the chance to win £100 in cash if you predict the scores in three of the upcoming weekend games of Ladbrokes' choice. The game runs a whole week until the new fixtures are announced, and you can place wagers before Saturday 20:00 UK time.

New punters will get £20 free wagers if they register for the platform. All you have to do is:

  1. Register to the platform via the site or the mobile app.
  2. Make a first deposit with any method, except for prepaid cards, e-wallets, or Moneybookers.
  3. Place cumulative wagers for a total of £5 (each-way or win) at odds of ½ or higher within two weeks of registering to Ladbrokes.

You would receive your 4x £5 free wagers after completing the requirements, and you can use them in any sport, including Football. Use your bets within seven days before they expire.

Popular Football Events and Competitions to Wager on at Ladbrokes Sportsbook

Ladbrokes offers wagers on all the famous and not-so-popular football events. The sport is prevalent worldwide, especially in Europe, and it generates many wagers per day. For each football match, Ladbrokes offers a wide array of betting options ranging from match result to first and second half betting and even combinations of wagers. When the game in question is a finale of a popular competition, such as the ones described below, you have even more standard and match particular markets.

FIFA World Cup

For the most critical event in football history, there are many betting options available, including game and player props, specials, and regular wagering options like over/under, first half, match result, and double chance. The event determines the world champion between all the countries that have qualified for it.

Copa America

Ladbrokes

The championship that determines South America's champion isn't only popular in that part of the world but also anywhere else. Many excellent and popular players participate in it and play for their home countries. There are plenty of betting markets you could choose from, and you can even create your own.

UEFA European Championship

The Euros is the place where the champion of the European continent is determined. This event is probably the most popular one after the World Cup, and it's held each for years, too. The teams go through qualifications in the years before the final event, where only twenty-four of them compete for the title.

National Leagues

Ladbrokes Online Betting Horse Racing

Each country has its own National League, and some of those leagues are quite popular worldwide. The most popular leagues that Ladbrokes provides markets for are the English Premier League, German Bundesliga, Italian Serie A, French Ligue 1, Spanish La Liga, The Emirates FA Cup, etc. You can find different types of bets for each event and even some specials.

Does Ladbrokes Provide In-Game Wagering or Live Streaming?

Ladbrokes has a unique Live Stream and In-Play features. Both of them are very popular among new and existing customers.

When it comes to the in-play section, you can bet on a limited number of markets while the game is on-gong, compared to the pre-game markets. You can also cash-out 99% of in-play bets available on the Ladbrokes platform.

On the same part of the menu, there is a “Live Stream” button. When you click on it, all current live stream events will pop-up there, and you can watch them for free. All sports, except for Horse Racing, are available to watch without placing a wager beforehand. If you want to watch a Horse race, you would have to place the minimum bet required to access the stream. The quality of the stream itself is one of the best out there, and except for the average thirty seconds delay, you shouldn't be experiencing any pauses or lags during the stream. If you are watching on a mobile device, make sure you are connected to a wi-fi signal, not mobile data, so you don't overuse any data limits you might have and have to pay for them to your mobile network provider.

Are the Football Odds at Ladbrokes Solid Compared to Rival Bookies?

Despite Ladbrokes being a famous brand, they don't offer the best odds compared to their competitors. While the market variety is excellent, the odds still need some evaluating, in our opinion. Ladbrokes regularly offer Price Boosts, Odds Boosts, and #GetAPrice markets you can choose from.

For example, at the time of writing, the outright odds were less than favorable, than the odds at a rival bookmaker. In another example, the Match Result and Both Teams to Score markets, Ladbrokes offers solid prices compared to the same rival bookmaker. You would have to check the prices offered for the match you are interested in wagering because Ladbrokes offer a wide range of betting markets and odds.

Ladbrokes Betting Account Opening

Does Ladbrokes Provide any Guides or Tips Regarding Football or Other Sports?

Ladbrokes has a unique News page that gives their customers the latest news regarding Football and Horse Racing, among other sports. The section isn't as detailed as other bookmaker News pages, and we couldn't find any mention of betting tips or guides of any sort. Maybe in the future, Ladbrokes can add some of these features. Hence, their customers have access to more useful information and the newest Football news regarding popular leagues and tournaments. The best way to find out more about Ladbrokes is to access their Help section, which is full of FAQs that might help you learn how to place a wager or how to deposit it into your account. Unfortunately, that section doesn't have any betting strategies or tips by the bookmaker, so you would have to learn that from elsewhere.

Ladbrokes’ Best Features for Football Betting

The Popular Cash-Out Feature

Cash-Out is a widely used feature on Ladbrokes. When you open the match you want to wager on, if the feature is available for the market you want to bet on, you would see a “Cash-Out” button on the right side of the market title. The feature is useful when you see that a match isn't going the way you intended, or when you aren't sure of the result, and you want to protect your current winnings. Anyone can use the feature as long as they have a verified Ladbrokes account.

The New Bet Builder Feature

The Ladbrokes Bet Builder allows you to create your custom wager, and you can add as many selections as there are markets for the match. The system will inform you if you can't add specific bets together. Cash-out usually is available for any wager you place with Bet Builder. The odds are delivered to you instantly, without having to wait for the bookmaker to review your selections and approve your odds. Bet builders are top-rated and attract many customers to the platform.

Ladbrokes Online Betting Account

The Benefits of Using the Mobile Application

Racing Post Betting

The Ladbrokes mobile app is a favorite among many players. It's available for both Android and iOS devices. You will find the links on the site along with instructions on how to install it. The mobile app has both pre-game and in-play wagering available, streaming, bet builder, cash-out, and other exciting features any punter would need.

Ladbrokes

Our Summary on Ladbrokes’ Football Betting Experience

Ladbrokes Uk Website

Ladbrokes is one of few established and successful sports betting brands around the world. They offer their customers enough sports and markets to bet on and have exciting features, that are very trendy to use, like Bet Builder, #GetAPrice, and their regular and attractive promotions. New customers can enjoy an incredible offer and use the reward for any match they like. When it comes to Football specifically, the bookmaker doesn't disappoint. They offer over a hundred markets for both popular and not-so-popular events, and they even provide regular Price Boosts. The bookmaker provides enough payment options for their customers and high-security standards. Ladbrokes also offers a detailed News page that holds all the latest football news articles. Unfortunately, other than that, they don't have any guides or tips for their customers. Ladbrokes has a great mobile app, and customers have mostly positive reviews of it. We would rate Ladbrokes' football betting services with 4/5 stars.

Alternative football betting sites here.

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